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In This Issue:

Feature Article -
Fr.ee Teleseminar on ezines and newsletters.

Cool Tools - Do You Have focus

Things You Should Know...

This Weeks Question...

January 12, 2006

Vol. 2 Issue 1

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This Newsletter.

Frank Deardurff III

Happy New Year...

Just in case you haven't heard it enough this year already Happy New Year! Hopefully you have started making 2006 even better than last. One thing I am hoping to do is get newsletters out on time and make more frequent posts to my blog. I would love to hear comments or feedback on topics you would like to hear about, anything web related.

You can post those questions at http://www.AskThatOneWebGuy.com I will be posting answers on my blog and should I get enough questions, maybe even have a teleseminar on that topic.

Teleseminar and Attending Seminars

Speaking of Teleseminars... I am not sure if you have followed the "Ask That One" series I have been doing over the last several months. It all started about a year ago with an interview with Mike Stewart about using audio on the web. Since then I have interviewed many other great experts on topics such as product fullfillment, transcription and audio to develop products, the Ask Database, Copy writing, and Shopping carts. Next week I am having yet another fr.ee teleseminar with Alexandria Brown on Newsletters and ezines.

All of these calls are based upon an Ask Campaign using the Ask Database. The idea is to Ask That One professional your most important question about their topic, and the series has gone pretty well.

If you would like to listen in on this call visit AskThatOne.com to post your question for Ali Brown; you will instantly get the call in details.

I mentioned about attending seminars in upcoming blog posts. I will be adding pics on my blog for the most recent Big Seminar and Entrepreneur Days events I attended this past fall. Plus I will be telling you more about the upcoming Big Seminar in Atlanta - each one has been bigger than the previous year. If you missed the one in LA this last fall, the CD's are available at the site: BigSeminar.com

Cool Tools

A cool tool that I have used many times on some sites that I have worked on is the Focus Generator, this is that application that creates those cool "Post-it" type images on the website to make it appear like you have posted a message on top of your sales letter or website. They work really well to get your web site visitors to "focus" on the message or offer you want them to see or take action on.

It has some really good features such as many images to chose from; being able to set the post it to only appear once per session and even to go away or appear after so many seconds. Really worth checking into at www.focusgenerator.com

Things You Should Know!

This might be a no brainer to some, but I see a lot of sites that have forgotten something very important and that is to add a title to their web page. The Title of the web page is displayed in the upper left hand corner of the browser application, generally right before the browser application name.

For example if you visited AskThatOne.com at the VERY top of the window you would see the words "Ask That One Ezine Queen - Alexandria Brown" and then the application name such as Internet Explorer or Firefox etc. Those words are called the "Title" of the web page and are very important to search engine listings, as many of the search engines look for keywords off your site there generally first.

This is proven to be a problem because we get in a hurry or add the title last so we can get the best keywords or page decription there and then it doesn't get added before the page is uploaded to the web site.

Want to see how often this really happens? Go to your favorite search engine, (I will utilize google for this case study) and type in New Document - I received 606,000,000 results. Now try Untitled Document - I received 27,500,000 results. These two phrases are the most common because the two top html editors use those as the default for the title tag.

If you are looking at the source code of your site, the title tags are easy to find at the top of the page, generally within the first 10 lines of html code. It will look like this <title>Untitled Document</title> Make sure you update that area when putting your web pages online. It is always good to make sure you get some of your top keywords in the title of the page, as well as being descriptive, for what the page is about.

Let me know what challenges you are having at http://www.EasyTipsOnline.com

This Issues Question

Normally this is where I answer a question that has been sent in but since it has been way to long since my last newsletter. I want to ask you a question or actually my buisness partner Zachary McCullough would like to ask you a question! He is interviewing Stephanie Franks - "The Accidental Millionaire" later this month. If you would like to take part in this call or even ask Stephanie a question visit: zacharymccullough.com/stephaniefrank

Well that is all for this edition. I hope you found some take aways from this newsletter feel free to pass this newsletter onto others if you think they can use it.

Have a successfull week!

Frank - ThatOneWebGuy.com

"In life, as in football, you don't go far unless you know where the goalposts are."
- Arnold Glasgow

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